Programmes
Welfare work presented so a visitor can recognise the right programme quickly.
Websites and SEOGovernment, social welfare
02 / 21
TelecomFoundationsocialwelfarewebsite
A dedicated welfare home for programmes, the school network and ways for donors and beneficiaries to engage.
transformingcommunitieswithtf.org.pk
OpenLive deployment
Telecom Foundation social welfare website
The Foundation’s welfare work — including its school network — needed a dedicated public home. Donors and beneficiaries could not be asked to dig through a corporate site to find programmes that change lives.
Sixteen schools, one public home for the welfare programme — open to donors and beneficiaries around the clock.
Who this home is for
Donors, beneficiaries and the school community needed different doors into the same welfare story.
Donors
See programmes clearly and understand how support reaches the network.
Beneficiaries
Find the right programme without calling around offices and schools.
School network
Present sixteen schools as one coherent TFES story, not sixteen disconnected pages.
What the welfare site holds
School network
Sixteen schools nationwide, readable as one system rather than a list of addresses.
Ways to support
Clear paths for donors and partners who want to engage, not a buried contact form.
Always-on information
Programme detail stays open when the office phone is not — by design, around the clock.
How we approached it
Separate the welfare story from corporate messaging, then make it findable.
Step 01 / 04
Give welfare its own home
A dedicated site, not a submenu — so donors and beneficiaries land in the right world immediately.
Step 02 / 04
Tell one school-network story
Sixteen schools become one narrative: shared purpose, clear geography, easy next steps.
Step 03 / 04
Make support obvious
Engagement paths sit at the surface. Visibility for programmes is useless if the path to help is hidden.
Step 04 / 04
Keep it open
Programme information stays available 24/7 so the site works as a public resource, not an office hours brochure.
Outcome
Welfare programmes become visible to donors, beneficiaries find the right door online, and the school network finally reads as one story.
The need
The Foundation's welfare work, including its school network, had no dedicated home for beneficiaries and donors.
What we built
A separate social welfare website presenting programmes, the school network and the ways to support them.
Welfare programmes become visible to donors
Beneficiaries find the right programme online
The school network reads as one story
Proof metrics
Verified
16 schools
nationwide presented in one place
By design
24/7
programme information open to donors and beneficiaries
How to read the numbers
- Verified. Measured on the named deployment.
- Industry benchmark. Published third-party reference; our delivery tracked in line with them.
- By design. A property built into the product.
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