Single message
The community explained without competing stories.
Websites and SEOConsumer, community
18 / 21
KobiPal:landingpage
A designed and built landing page with one message and one action, tuned to load fast on weak networks.
kobipal.com
OpenLive deployment
KobiPal: landing page
Before the app reached the stores, KobiPal needed one page that explains the community and turns visitors into sign-ups — tuned to load fast on the same weak networks the app serves.
One message. One action. Built for the top quarter of landing-page conversion — not the median.
Who the page must convert
Prospective members
Understand the community and sign up without friction.
Brand
A public home ahead of app-store presence.
Weak-network visitors
A page that still loads where connections are poor.
What the landing page is
Single action
A clear path from visit to sign-up.
Fast on weak networks
Performance tuned for the same audience as the app.
Brand home
kobipal.com as the front door before and beside the stores.
How we approached it
Conversion design under a weak-network budget.
Step 01 / 04
One job
Explain and convert — nothing that dilutes the path to sign-up.
Step 02 / 04
Design for speed
Same constraint as the app: slow pages lose the audience.
Step 03 / 04
Aim above the median
Benchmarked against Unbounce conversion quartiles — target the top quarter.
Step 04 / 04
Bridge to the product
The page earns its keep until — and after — the stores go live.
Outcome
A single clear path from visit to sign-up, a home for the brand ahead of launch, and a page that loads quickly for the same audience the app serves.
The need
Before the app reached the stores, KobiPal needed one page that explains the community and turns visitors into sign-ups.
What we built
A designed and built landing page at kobipal.com, with one message and one action, tuned to load fast on weak networks.
A single clear path from visit to sign-up
A home for the brand ahead of the app launch
Loads quickly for the same audience the app serves
Proof metrics
Industry benchmark
6.6%
median landing page conversion rate across industries
Source · Unbounce
Industry benchmark
11.4%+
conversion rate of the top quarter of landing pages
Source · Unbounce
How to read the numbers
- Verified. Measured on the named deployment.
- Industry benchmark. Published third-party reference; our delivery tracked in line with them.
- By design. A property built into the product.
Related work
Apps and platforms
KobiPal: social forum built for weak networks
KobiPal
Websites and SEO
Telecom Foundation corporate website
Telecom Foundation
Websites and SEO
Telecom Foundation social welfare website
Telecom Foundation
See where this applies to your operation.
Free audit. You get the findings whether or not we work together.